By Bill Kray
Having sold posters for over 30 years, I can tell you that the way most people think about buying them is not always the best. In this digital age, many are content with a small screenshot on their social media page. Such virtual walls do little to decorate physical walls within homes and offices.
When some customers click the "Add to Cart" or "Buy Now" button, they are most satisfied with lowest price or free shipping. You've heard the idiom, "You get what you pay for." Truthfully, people who sell posters do so to earn a profit. When advertised for dirt cheap, it's either a typo or the seller knows something about it that you don't.
If profits are trimmed to the bone, something has to give. This can be manifested in a lack of warranty or a higher tolerance for acceptable standards. To feed the hunger for lowest prices, online shops may need to resort to bait and switch tactics — offering substandard posters at an attractive prices and then attempt to get customers to include appropriate options that make product suitable for hanging and the sale profitable.
Why Lowest Price Is Often Not Best
Take anatomy posters as an example. There is no reason why a medical office should hang an unprotected paper poster in an exam room. They simply are not sanitary. When searching the Web for prices, the preview image may look the same as laminated but since the price is lower, customers see it as a better deal.
Through affiliations with other sites, MYanatoMY Store can sell paper posters or discount defects via remote distribution channels. Here, we only sell premium posters with the options knowledgeable customers need. All anatomy posters are laminated so they can be properly sanitized.
Not All Laminates Are Created Equal
Among laminated posters, there are various levels of quality. There's thermal or adhesive laminates. Thickness can vary considerably. Some include UV filters to prevent fading, while the cheapest laminates do not. During the lamination process, paper can be bent, an insect can land on the material or a bubble can form. With minimal profit margins, such defects might become an acceptable standard of delivery for other vendors.
Laminated posters come with optional grommets. These are the brass rings in the corners resembling shoe eyelets that prevent tearing. Posters that have been laminated with grommets can be written on with dry-erase markers. Two grommets do not prevent curling from the bottom. You'll need four on standard size posters. If you want grommets, we apply a rust-proof solid brass ring in each corner.
In-Stock is Risky
Another thing customers value is whether the product is in stock. If you need 2 dozen copies of a particular poster, immediate shipping is high priority. It true that with better planning, there would rarely be a need for immediate shipping. But sometimes deadlines are out of our control so you must pay whatever price is necessary to get it somewhere on time. Overnight shipping can cost orders of magnitude more than ground.
With medical anatomy posters, experience teaches that minimal stock of each poster has advantages. Think this through. If you had 300 copies of a poster on the shelf and tomorrow the manufacturer updated the content, offering a new edition, what would you do with the outdated posters? You could slash prices in an attempt to regain the price paid or ship them to unsuspecting customers without telling them about the newer version.
You Can Always Find A Cheaper Frame
Customers sometimes feel as though they have found a bargain by placing paper posters within purchasing cheaply constructed frames. If frames are not airtight, there's a chance for high humidity — whether it be from air conditioning or damp weather common near the equator or in cities such as Seattle or San Francisco — to warp the poster or even form mildew.
Airtight, archival quality frames are quite expensive. They can run in excess of $300 each. Honestly, we don't sell archival frames. Neither do we sell flimsy plastic frames. The best middle ground is to insert UV laminated posters within easy-top-hang sturdy extruded aluminum frames. They don't warp; they don't rust and posters will resist mildew causing moisture. If it were up to me, I would only hang laminated, framed anatomy posters in my medical office. Choose gravity fed top-load DeuPair Pocket Frames (which require 150% overhead clearance) or front-load DeuPair Flip Frames.
If these tips seem like too much to remember, you can hire a professional to sort through all the options and make the best choices. That's exactly what we've done with the products sold here. In fact, we are so confident about our offerings that each order comes with a list of guarantees you won't see anywhere else. All the options offered have been carefully considered and priced fairly for optimum value. So shop with confidence, allow us time to ship the best, most current posters your money can buy.